Graphic Design

JD Power Ad Campaign

Project details

GEICO

JD Power Award National 360 Campaign

Goal: to raise awareness of GEICO’s JD Power awards in the Northwest and North Central regions.

Audience: the target audience was a general audience located in the Northwest and North Central regions and the message was fairly complex. With that in mind, the ad was very straight-forward and did not have much room for audience customization.

Placement: since this was a major 360 campaign, the ads were tailored depending on each placement. The out-of-home placements feature a bright yellow background to stand-out from neutral outdoor environments and to match our other out-of-home initiatives. The rest of the ads feature a blue gradient which is meant to tie in with the brand colors. Additionally, the GFR ads feature an alternate section that shows their local GFR and their information.

Project Facts:

Lead Designer
Worked with Marketing management and JD Power
Deliverables: out-of-home, GFR print, general print, web banners, digital images, paid social images, Brandgility templates, interactive landing page, 270 billboards, 36MM internet display impressions, 6 magazine placements, and more.
Highlights: project management, design with strict guardrails, brand adherence

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