Project details
This project was spurred by the need to present use-cases to potential B2B clients across industries in time for Workday’s large Rising event.
The Problem
There is currently no way for users to compare use-cases for their specific industry, creating friction in discovery and limiting cross-industry exploration.
Goal
Create a Canvas Design System component that allows users to browse industry-specific use cases and navigate efficiently to drive engagement and increase sales opportunities.
My Role
Senior Product Designer. I defined the interaction model, information architecture, and overall experience in partnership with product and engineering.
Approach
We evaluated how customers currently discover solutions and where the experience was falling short.
• Audited the existing industry pages and navigation patterns
• Reviewed competitor approaches to use-case discovery
• Identified friction in cross-industry exploration
• Prioritized a scalable component solution within Canvas
The focus was to make exploration intuitive while keeping the experience scalable and author-friendly.
Key Constraints
Several factors shaped the final solution:
• Needed to support a wide range of industries and content types
• Had to work within Canvas design system standards
• Required strong authoring flexibility
• Needed to perform efficiently across breakpoints
These constraints required a flexible but structured component model.
Initial Research
We looked at multiple competitor options for a feature similar to what we were exploring and analyzed modern B2B browsing patterns.
What We Achieved
The new component significantly improved discoverability and cross-industry exploration.
• Users can now view hundreds of use cases across 14+ industries
• Navigation is faster and easier to understand
• Encourages deeper product exploration
• Creates new upsell and cross-sell opportunities
• Reduced industry page bounce rate
Conclusion
After development, stakeholders quickly adopted the component and began using it to elevate the quality and effectiveness of Workday marketing experiences.